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Monday, October 12, 2009
Cyberbullying
From Yummy Boy Mummy Saving Money! |
Build-A-Bear Workshop, in partnership with WiredSafety.org, is promoting October as Stop Cyberbullying Month at Build-A-Bear Workshop stores and in its online virtual world, buildabearville.com. Build-A-Bear is focusing on online safety education and how to help prevent cyberbullying with a number of programs.
What is Cyberbullying?
Cyberbullying is the use of digital technology as a weapon by one minor to hurt another minor and can affect children as young as seven and continue into their high school years. Cyberbullies are just like bullies at school, but since they do their bullying online and often anonymously, the cyberbullying can often have more lasting effects. Eighty five percent of the students in middle schools polled by WiredSafety admitted to having been cyberbullied and 70% in a recent high school poll admitted to having cyberbullied others.
How is Build-A-Bear helping spread the word?
Online:
• WiredSafety Pledge - Visitors to any Build-A-Bear Workshop store and citizens of
buildabearville.com® are encouraged to take the Pledge. Build-A-Bearville citizens who take the Pledge will receive a virtual safety sash for their online characters.
The Pledge encourages children to take a stand against cyberbullying and to share the Pledge with friends and family.
• To always be kind online.
• To think before they click.
• To treat others the way I would like to be treated.
• To always report cyberbullying whenever it happens.
• To never be a cyberbully.
• To Stop, Block and Tell if I am being cyberbullied
• Build-A-Bearville® will feature a meter in Town Square and as citizens click the WiredSafety Pledge they help to fill the meter which will allow all citizens of the virtual world to receive a unique Stop, Block and Tell move for their avatar.
Online safety tips including Stop, Block and Tell a reminder for kids to:
• Stop talking to cyberbullies – don’t reply back;
• Block cyberbullies from talking to you; and
• Tell a trusted adult. If another player is bullying you; just double click on their character and click on “report player”. Tips and recommendations are also available to parents through the buildabearville.com landing page.
In store:
• The October Build-A-Bear Workshop in-store calendar features the map of buildabearville.com and the online Safety Pledge. ChloeRocks™, the star of The Build-A-Bearville Chloe Show and the avatar spokesperson for buildabearville.com, has also produced an Online Safety Public Service Announcement which will be played on the Build-A-Bear Workshop in-store radio to help communicate the importance of online safety to Guests.
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